Monthly Archives May 2016

Why you need PR more than ever in the digital age…

Categories: PR.

  72% of marketers think branded content is more effective than advertising in a magazine; (NewsCred) The PR role in building brand awareness when used effectively can influence your target market’s behaviour.  Consumers are savvy and need to be engaged, informed and respected.  You can do this by relating brand stories and using clever social media channel strategies. Are you interacting with your influencers, journalists and bloggers via Twitter?  By tweeting interesting content you can encourage potential customers to follow your brand. Are you linking to posts and articles to news outlets and other online publications? This is PR via
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Take control of your own Wellbeing

Categories: Uncategorized.

  The five top elements affecting wellbeing are:   Sufficient sleep Managing Stress Managing Time Maintaining a healthy weight; and Money   There are many reasons why we find it difficult to get enough sleep.  Being unable to switch off is often a factor.  Lack of sleep can affect so many other aspects of your life.  You may suffer with aches and pains from tossing and turning during the night.  Not enough sleep also leads to an increase in the hormones that regulate hunger and those that tell you when you are full.  This would therefore ultimately lead to a
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The surge in Organic products

Categories: Uncategorized.

  The Soil Association’s Organic Market Report states that the health and beauty market in the UK rose by 21.6% to over £54m in 2015.  This is expected to continue to grow during 2016.  Consumers are most definitely more savvy when looking for natural and organic products.  The increased awareness of the benefits of natural products has certainly helped push sales.  The Professional Beauty Trade Show now has a specific natural and organic section as this is steadily becoming much more popular.  During 2015 consumers spent a staggering £800,000 a week on natural and organic health and beauty products.    I
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Eat the Rainbow – your wellbeing will thank you!

Categories: Uncategorized.

  Many nutritionists now agree that by eating the most colourful plates of natural food can guarantee you are eating the best foods to keep your nutrient levels high.   As children we always were always told to eat our greens but complement this will other brightly coloured fruit and vegetables and you will be well on your way to healthy wellbeing.   Scientists agree that the naturally occurring phytochemicals (which are those that give the fruit and vegetables their bright colours) do help to keep us free from disease.   The antioxidants in these foods protect us against free radicals.  You
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Global Wellness Day – Saturday 11 June 2016

Categories: Uncategorized.

  This was first celebrated in Turkey in 2012 and it is now acceptable in over 73 countries worldwide.  This international day is dedicated to living well.  Be healthier, look better and live well.  The mantra is ‘One day can change your whole life’.  The UK ambassadors include Jean Marc Delacourt, CEO of Pure Massage and Liz Holmes, Health and Beauty Manager for Virgin Active. The seven steps for global wellness are:   Walk for an hour Drink more water Don’t use plastic bottles Eat Organic wherever possible Do a good deed (every day if possible) Have a family dinner
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