Archives for PR

Why you need PR more than ever in the digital age…

Categories: PR.

  72% of marketers think branded content is more effective than advertising in a magazine; (NewsCred) The PR role in building brand awareness when used effectively can influence your target market’s behaviour.  Consumers are savvy and need to be engaged, informed and respected.  You can do this by relating brand stories and using clever social media channel strategies. Are you interacting with your influencers, journalists and bloggers via Twitter?  By tweeting interesting content you can encourage potential customers to follow your brand. Are you linking to posts and articles to news outlets and other online publications? This is PR via
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the raw truth

Categories: Health, Lifestyle, and PR.

The Pure Sharon Scott I have recently embarked on a different kind of food regime advocated by a new client, Robyn Randolph co-founder of Pure Healthy Way.  Pure 5:2 incorporates eating a mainly raw diet and intermittent fasting. Robyn recommends eating phytonutrient, raw, unprocessed, enzyme rich food which should result in the perfect weight, renewed health and more vigour.  Sounds great!  In practice this has taken a little forethought.  The key I have found is planning.  Unfortunately this is something we don’t do in our household with regards to food.  I never seem to know who is going to be
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Massage Matters

Categories: Beauty, Health, Lifestyle, PR, and Spa.

Commotion’s Martin Plenderleith has a Pure Massage and experiences a few surprises. Find out why and how…   My Pure Massage took me by surprise! It may seem an odd thing to say about a massage, they’re one of two things aren’t they? Light-touch or severe pummelling, depending on whether you’ve chosen the ‘pamper’ or the ‘sports’ treatment. This was only my second massage and was radically different from the pummelling I’d had 20+ years ago. Even with limited expectations, the surprises kept coming. I didn’t expect to be ‘lightly grilled’ about my lifestyle, work, play and general well-being –
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International Women’s Day

Categories: PR and Women.

From Emily Pankhurst and Amelia Earhart to Margaret Thatcher and Oprah Winfrey, women have been influencing change in the world since time began. Back in the Garden of Eden, Eve was responsible for one of the biggest changes to ever affect man, if you choose to believe that version of events. Women of all ages, races and social backgrounds are becoming a formidable force, if we only realised how much more we could achieve together. I find quite interesting the portrayal of women by one of the most powerful corporations on the planet – there are mixed messages in these
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Cambridge Cuppa Capers

Categories: Broadcast, Health, PR, and Print.

A great sensory experience is one of those things in life which can burn itself into the memory. A taste, smell, sight and sound can be a powerful trigger even decades later. A combination of all can be even more powerful, which is what sticks with me from my childhood. The smell of seaweed will always take me back to the harbour in Portballintrae in Northern Ireland and the feel and smell of dry sand dunes to Silloth on Solway – precious, carefree times spent taunting my younger sister and running aimlessly all day! Sadly it’s a fact that those
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Flood Voice Joins Commotion

Categories: Broadcast, PR, and Print.

  Martin Plenderleith recently joined the Commotion team to help spread the good news about our most excellent clients. Prior to his award-winning work in PR & Communications, Martin was a journalist of many years, primarily with the BBC. One eventful week 10 years ago saw his notoriety climb to new heights. This week he’s been recalling the hours he spent helping Cumbria with the rising waters, making a brief return to his radio-roots when interviewed on BBC Cumbria for a special anniversary programme. As 2005 dawned in Cumbria, the heavens opened….really opened! For almost 3 days it rained unceasingly. This
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PR and Social Media – the perfect match?

Categories: PR.

Everyone knows that we are in the middle of a digital revolution, but what does this really mean for PR and its growth in the future? New apps, technology and software developments have opened many doors for the communication industry and more specifically PR. According to the International Communication Consultancy Organisations the turnover of the PR industry globally grew 22 per cent between 2010 and 2012 and it is said we are in the midst of the golden age of PR. The media evolution is changing the constraints of traditional PR and agencies are reaching out digitally, offering Omni-channel experiences
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The Supplements Market: Digital is upon us…

Categories: Health, Lifestyle, and PR.

The recent shift in the way we consume products has altered the market landscape. The combination of the emerging digital trends and need for instant gratification has urged brands to offer innovation on this front. The key is to really ensure that your brand is fully integrated and is utilizing all digital channels. Vitamin, Mineral and Supplement customers are seeking alternative ways to find out about new products. 28% of people are now researching what they will buy before going in-store, product advice is considered really important and whether from a health professional, in-store professional or friends/family, there is potential
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Understanding the market: Vitamins, Minerals and Supplements

Categories: Health and PR.

The Vitamins, Minerals and Supplements market is a difficult one to tackle; there are many brands which are in constant battle for valuable market share- whether the brand be natural, organic, clinical, entry level or premium. Nowadays it’s becoming increasingly important to know where your brand sits within the complex market landscape and the main competitor’s strengths and weaknesses to leverage your brands USP. It’s good news for Natural supplement brands because the Market is forecast growth over the next few years- the market is currently valued at around £397 million. The recession hit the Vitamin and Supplement market hard,
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Natural and Organic Product Expo Event

Categories: Beauty, Health, Lifestyle, PR, and Spa.

Last week we attended The Natural and Organic Product show at London Olympia which consisted of The Natural Food Show, Natural Beauty & Spa, Natural Living and Natural Health.  It’s a great opportunity for industry professionals to sample, try and taste products from over 600 brands and suppliers face to face. The event was fantastic  and was packed full of brands (old and new) showcasing the largest collection of natural, organic, Fair-trade, sustainable, ethical, free-from, eco and healthy-living products we’ve seen! There was so much to take in, from new product showcases to exclusive product deals and the opportunity to
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