72% of marketers think branded content is more effective than advertising in a magazine; (NewsCred)
The PR role in building brand awareness when used effectively can influence your target market’s behaviour. Consumers are savvy and need to be engaged, informed and respected. You can do this by relating brand stories and using clever social media channel strategies.
Are you interacting with your influencers, journalists and bloggers via Twitter? By tweeting interesting content you can encourage potential customers to follow your brand.
Are you linking to posts and articles to news outlets and other online publications?
This is PR via a specific communications channel.
Technology and communications channels are changing all the time and PR experts know how to work with people. Social media is a communication channel used by PR professionals and brand representatives.
It has been reported that your audience need to be in control of the content they receive and:
- 86% skip TV commercials
- 44% of direct mail is never opened
- 91% unsubscribe from company emails they have previously opted into.
Content marketing is a powerful tool. 27 million pieces of content are shared each day. PR professionals are producing an increasing amount of content to support all stages of the decision process. This content is being distributed and repurposed across all channels to maximise the opportunities to be ‘found’ when customers are looking to engage.
Content marketing must be distributed so people can find it. This is what PR can do for you…
PR provides content that focuses on the audience. The most interesting stories, events that shape the industry are the most engaging. PR can provide fresh insights, creative angles and a greater audience perspective. The aim is to share a story that is compelling, that the public want to read and the media want to publish. The content needs to be fresh, relevant, timely and newsworthy.
PR can play a powerful role in helping you do this
- Generate compelling copy – enhancing your brand story and team image
- Create brand imagery – adapt existing brand imagery, supplement current portfolio with new materials, photography and graphics.
- Generate web and social content video – capture, produce and edit.
- Develop integrated social media strategy in both organic and paid-for message streams.
If you think we can help then drop us a note and start the engagement …..