Archives for Content Marketing

Why you need PR more than ever in the digital age…

Categories: PR.

  72% of marketers think branded content is more effective than advertising in a magazine; (NewsCred) The PR role in building brand awareness when used effectively can influence your target market’s behaviour.  Consumers are savvy and need to be engaged, informed and respected.  You can do this by relating brand stories and using clever social media channel strategies. Are you interacting with your influencers, journalists and bloggers via Twitter?  By tweeting interesting content you can encourage potential customers to follow your brand. Are you linking to posts and articles to news outlets and other online publications? This is PR via
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