Archives for PR

Why you need PR more than ever in the digital age…

Categories: PR.

  72% of marketers think branded content is more effective than advertising in a magazine; (NewsCred) The PR role in building brand awareness when used effectively can influence your target market’s behaviour.  Consumers are savvy and need to be engaged, informed and respected.  You can do this by relating brand stories and using clever social media channel strategies. Are you interacting with your influencers, journalists and bloggers via Twitter?  By tweeting interesting content you can encourage potential customers to follow your brand. Are you linking to posts and articles to news outlets and other online publications? This is PR via
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Can you really trust your skincare brand?

Categories: Beauty.

As the consumer demand for natural and organic skincare brands increases, there are more and more products emerging in the market claiming they are green, pure and organic, but are these statements true? Do you really know what’s in your skincare? According to extensive market research by Mintel, most consumers are keen to be green, with 83% of adults claiming to have natural, organic or green priorities. The oxford dictionary definition is: ‘(Of food or farming methods) produced or involving production without the use of chemical fertilizers, pesticides, or other artificial chemicals’. The time for transparency is now: It is
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Understanding the market: Vitamins, Minerals and Supplements

Categories: Health and PR.

The Vitamins, Minerals and Supplements market is a difficult one to tackle; there are many brands which are in constant battle for valuable market share- whether the brand be natural, organic, clinical, entry level or premium. Nowadays it’s becoming increasingly important to know where your brand sits within the complex market landscape and the main competitor’s strengths and weaknesses to leverage your brands USP. It’s good news for Natural supplement brands because the Market is forecast growth over the next few years- the market is currently valued at around £397 million. The recession hit the Vitamin and Supplement market hard,
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Natural and Organic Product Expo Event

Categories: Beauty, Health, Lifestyle, PR, and Spa.

Last week we attended The Natural and Organic Product show at London Olympia which consisted of The Natural Food Show, Natural Beauty & Spa, Natural Living and Natural Health.  It’s a great opportunity for industry professionals to sample, try and taste products from over 600 brands and suppliers face to face. The event was fantastic  and was packed full of brands (old and new) showcasing the largest collection of natural, organic, Fair-trade, sustainable, ethical, free-from, eco and healthy-living products we’ve seen! There was so much to take in, from new product showcases to exclusive product deals and the opportunity to
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